Don’t follow the leader

Frequently throughout my career I’ve had people say to me “we should test like company X” or “lets do technique Y here because it worked for person Z there.” On this surface this seems like a good idea, just follow the path blazed by others because it leads to success, right? However I’ve learned that replicating […]

The Odd in Ken Dodd

I’ll leave it as an exercise in creative thinking to come up with reasons I might have been buying a Ken Dodd triple album:That aside, is there a problem here?The Guardian (amongst others) has been enjoying in-store pricing oddities for a while and, on…