Liz Keogh is a Lean and Agile consultant based in London. She is a well-known blogger and international speaker, a core member of the BDD community and a contributor to a number of open-source projects including JBehave.

Liz specializes in helping people use examples and stories to communicate, build, test and deliver value, particularly when faced with high risk and uncertainty. Her work covers topics as diverse as story-writing, haiku poetry, Cynefin and complexity thinking, effective personal feedback and OO development, and she has a particular love of people, language, and choices.

Liz has a strong technical background with over 15 years’ experience in delivering value and coaching others to deliver, from small start-ups to global enterprises. Most of her work now focuses on Lean, Agile and organizational transformations, and the use of transparency, positive language, well-formed outcomes and safe-to-fail experiments in making change innovative, easy and fun.


John Cutler is keenly focused on user experience and evidence-driven product development.  He mixes and matches various methodologies — jobs-to-be-done, Lean UX, Lean Startup, customer development, and design thinking — to help teams deliver lasting outcomes for their custohttps://www.associationforsoftwaretesting.org/wp-admin/post.php?post=66488&action=edit#mers.

“Team tetris and the feature factory will only take you so far. Cross-functional teams desire so much more, and my passion is helping them get there. It’s a win/win for the front-line teams, the business, and the customer and user.”

John is currently working as an independent product/UX coach. As a former UX researcher at AppFolio, a product manager at Zendesk, Pendo.io, AdKeeper and RichFX, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products. His viral enthusiasm has been heard through speaking engagements at Mind The Product, Agile 2015, Heart of Agile Philadelphia (2016), and various ProductCamps (Vancouver, Los Angeles, Raleigh NC) and MeetUps (Santa Barbara, Los Angeles, New York).

Mixing in some less-than-typical experiences driving rickshaws in NYC, and touring the US with “five other weird creative people in a van playing music” John blogs prolifically about collaboration, product development, diversity, UX research, lean startup, and user experience. Some notable posts include The Evolving Product Manager Role, Persona(s) Non Grata, 12 Signs You’re Working in a Feature Factory, and Stop Setting Up Product Roadmaps To Fail.