TiCCA19 – Keynotes

Lynne Cazaly 

Try to See It My Way: Communication, Influence and Persuasion

Lynne Cazaly

The conference theme – based on the song by Paul Kelly ‘From little things big things grow’ – tells the story about a struggle for equality and land rights in Australia.

How might this translate to our daily workplaces?

There are most certainly information, power and status challenges in every workplace, every day, that cause misunderstandings, disengagements, conflicts, costly reworks and …plenty of time wasting. Not to mention the frustration, annoyance and irritation that goes along with it!

‘Try to see it my way’ identifies how testers, developers – technical and engineering types – may see, think and explain things, and how some managers and administrators might be seeing, thinking and explaining things … in quite a different way!

This is not an us and them situation. It’s us. All of us.

Gain incredible insights into how we think (big picture and details), how we package up information and how we can adopt different roles – beyond our titles – to be more effective communicators, influencers and persuaders … even when we feel like tearing our hair out!


Lynne Cazaly is a keynote speaker, author and facilitator. She is the author of 5 books:

Agile-ish: How to create a culture of agility

Leader as Facilitator: How to inspire, engage and get work done

Making Sense: A Handbook for the Future of Work

Create Change: How to apply innovation in an era of uncertainty

Visual Mojo: How to capture thinking, convey information and collaborate using visuals.       

She works with project teams, executives and senior leaders on major change and transformation projects.

She helps people distil their thinking, apply ideas and innovation and boost the engagement and collaboration effectiveness of teams.

Lynne is an experienced board director and chair. She is also a partner with Thought Leaders and on faculty of Thought Leaders Business School.

Ben Simo

Ben SimoAn amphibious time-traveling context-driven cyborg software tester.

Ben Simo, aka QualityFrog, is a skilled context-driven software tester and agile software developer who has been practicing his craft for nearly three decades. Ben views software testing as a cognitively complex activity that requires critical thinking, effective communication, and rapid self-directed learning. Ben approaches software testing as a search for knowledge – both confirming existing beliefs and seeking out that which is unknown. In his role as software investigator, Ben strives to enable informed decision-making.

Ben has applied his testing skills for companies large and small, in industries from defense and healthcare to finance and Internet services. Ben currently works as a Test Jumper at Medidata Solutions, helping agile teams solve their quality and testing problems.

Ben operates IsThereAProblemHere.com, a blog that provides software professionals an opportunity to laugh and learn from wild-caught software failures.